Gregg Novicoff
Associate Principal,
AIA, LEED AP

The firm embraces the idea of the complete architect.

A principal leads design but also client management, construction administration and even specifications. This is what I wanted to be and then, in turn, nurture younger architects to do the same.

Diversity in building type and consistency of vision can be a challenge in a mid-size firm, but something we’ve accomplished – it’s linked to the fully rounded architect. We want each project to spark a dialog. Affordable housing is vital for the city and it furthers the discussion of the haves and the have-not's. The Ed Roberts Center changed the discourse around Universal Design. I think it’s hard to achieve those larger societal conversations if you are too much of a specialist.

Ed Roberts Campus